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Explore how our approach fits your business, your team, and your goals.
What is Lineup Bureau and how does it work?
Lineup Bureau is a collective of senior employer-branding experts who join your business fractionally – part-time, on demand, and fully aligned with your goals. You get a tailored team that builds and runs your employer brand function without the overhead of an agency or a full-time department.
What does “fractional employer branding” mean?
Fractional employer branding brings you the same strategic and creative leadership that large companies hire full-time – but scaled to your needs and budget. Experienced specialists plug into your operations for a defined scope or period, driving measurable talent and culture outcomes while keeping costs flexible.
How is Lineup Bureau different from a traditional employer branding agency?
Unlike agencies, Lineup Bureau works inside your business, not outside it. Our teams integrate with your people, systems, and strategy – focusing on outcomes, not campaigns. You get senior expertise, transparent pricing, and long-term capability building instead of one-off deliverables.
Can Lineup Bureau work alongside our internal HR or marketing team?
Yes. Most of our projects are collaborative by design. We complement existing HR, Marketing, or Communications teams – bringing structure, data, and storytelling expertise while ensuring your in-house talent stays empowered and in control.
How can a fractional team support my company’s growth?
A fractional team helps you attract and retain top talent faster, improve internal engagement, and reduce hiring costs. It gives you senior-level strategic support without adding permanent headcount, so you can focus resources on scaling the business.
What is included in Fractional Team Support?
Fractional Team Support combines strategy, execution, and ongoing optimization. It can include brand audits, EVP development, content planning, storytelling, internal communications, and performance dashboards – all delivered by senior specialists embedded in your workflow.
Do you offer consulting, execution, or both?
Both. Lineup Bureau builds the strategy and stays to make it happen. From defining your employer brand to producing campaigns, materials, and metrics – we stay accountable until results are visible.
Can I start with a single project and expand later?
Absolutely. Many clients begin with a focused audit or strategy sprint and expand into ongoing fractional support once they see the value. Our model is built for flexibility – you can scale engagement up or down as your priorities evolve.
