Kseniia Rastvorova is a Technology Brand Manager with a background in Computer Science and Information Technology, combining a technical mindset with storytelling and branding expertise. With MacPaw, she leads technology brand initiatives, helping position the company as an employer of choice and a thought leader in the tech industry.
Kseniia also consulted tech startups in London and Hungarian companies with DevRel Software, focusing on developer relations, community growth, and brand strategy. Working with speaker preparation and video projects were a crucial part of her journey.
For four years, she was the host and author of DOU Ревізор, a media project exploring the best tech workplaces in Ukraine. She reviewed over 30 companies, reached 150K+ video views, and helped shape industry conversations about employer branding and culture.
Kseniia holds a Marketing AI certification from eCornell and has represented her companies at international tech conferences, mainly in the United States.
Anastasiia Polishchuk is an employer branding and HR marketing expert, and community lead of Employer Branding Community UA. Mentor at Projector and lecturer of the HR Marketing course at Laba. Has collaborated with Genesis, Deloitte, and Citi.
A certified Employer Branding expert (Universum) with 13 years of experience in building and developing employer brands.
At Deloitte, she designed and implemented recruitment marketing strategy and processes that increased hiring efficiency by 20% and improved employee satisfaction and engagement by 10%.
At Genesis, she built the employer branding function from the ground up, developing and executing employer branding strategies for the company and six additional holding projects. This included media relations and digital campaigns that generated over 1M+ reach in the first year.
For joint projects with Genesis, the company received three HeadHunter HR Brand Awards and was recognised as the best employer in its category on DOU, as well as named among the best employers by Forbes and Ernst & Young.
Kateryna Andrushchenko is a co-founder of the Employer Branding Community and a certified Employer Branding expert (Universum Academy) with over 10 years of experience in developing employer brands.
Since 2020, Kateryna has been leading the Employee Relations function at ELEKS, shaping structured approaches to internal culture, collaboration, and employee experience.
Her work at ELEKS focuses on building a culture of trust and partnership, developing an internal communications ecosystem for more than 2,000 colleagues, delivering CSR programmes across Ukraine, Poland, and Croatia, and launching both a brand ambassador programme and mental health initiatives.
Kateryna also oversees the veteran reintegration process, fosters micro-communities and cross-cultural collaboration, and has led the development of employer brands from the ground up in the Polish and Croatian markets.
Anna Velykoivanenko is a distinguished marketing leader with over 15 years of global experience, recognised for delivering transformative brand and employer branding strategies for top companies such as DataArt, LEGO, Mars, and Pernod Ricard.
She holds the CIM Level 7 Postgraduate Diploma in Marketing from the Chartered Institute of Marketing and is an alumna of the UCL School of Management's Next Generation of Entrepreneurs Program, which brings together best-in-class marketing expertise and strategic business acumen.
Blending data-driven strategy, storytelling, and people-centric leadership, Anna has managed global teams, spearheaded award-winning employer brand initiatives, and delivered significant business growth, including steering DataArt through hypergrowth (revenue increased from $200M to $450M), acquisitions, and top industry awards.
She is renowned for crafting authentic brand narratives, articulating bold employer value propositions, and her influential presence as a speaker at international conferences.Her signature achievements include a reach of over 500 million in employer branding, recognition in 12+ markets by industry awards, and building a global community with a 97% retention rate.
Olha Boiko is an award-winning employer branding and communications leader with over a decade of experience shaping company culture, employee engagement, and global PR & communications strategies.
Her work has earned multiple global recognitions in employer branding, employee engagement, and communications, including awards from the Employer Brand Management Awards, Global Good Awards, Ragan, and others. She was also named Employer Brand Leader of the Year at World Employer Branding Day and Leader of the Future at the Davos Digital PR Awards.
Beyond her executive role, Olha is a speaker, mentor, and active contributor to the global employer branding and communications community. She is an active industry contributor, serving as a judge for the IABC Gold Quill Awards, Transform Awards Europe, and EBMA. She leads the IABC EMENA Communications Community in Berlin, supporting knowledge exchange and professional growth among senior communicators.
Olha holds professional certifications from Oxford Saïd Business School and the Chartered Institute of Public Relations (CIPR) and is currently pursuing an Executive MBA at the University of York.
Kateryna Drobot is an employer branding expert, co-founder of the Employer Branding Community, and former curator of the Employer Branding course at Projector.
Since 2010, Kateryna has helped businesses find their people by developing employer brands for both product and outsourcing IT companies. Her client portfolio includes GlobalLogic, Innovecs, and Intersog.
From 2016 to 2021, she led the development of MacPaw’s employer brand on the Ukrainian labour market. Together with the team, she helped move the company from 1.1% spontaneous brand awareness among technical specialists in 2017 to the Top 10 best IT employers in 2020, according to the annual Ernst & Young study. In 2021, MacPaw also ranked second among employers most frequently named by professionals in the “Strongest HR Brand among Ukrainian IT Companies” ranking based on DOU user feedback.
Since 2021, Kateryna has been working as an independent consultant, supporting technology companies in becoming stronger, more attractive employers for their people.
behind great brands
Employer branding, done like a business function
We design and scale employer brands that grow with business goals – powered by a lineup of experts who unite culture, creativity, and performance.
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“Fractional teams give companies what they truly need – expertise that fits their rhythm. We step in, build, and scale what matters, without the overhead of an agency or the limitations of an internal team.”
Expertise
Build an employer brand that works like a business function. See our Services and transparent pricing on the Pricing page.
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Brand Ambassadors Program
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Professional Communities
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Leadership Communication System
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Culture Activation Campaigns
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Onboarding Experience
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Referral & Advocacy Program
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Recognition Framework
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Veteran & Returnship Programs
Humeen is an independent Art Director and Designer Team with more than 15 years of experience. We works closely with brands like Rimowa, Nike, On Running, Moncler and more.
Strategy
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