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A lineup of minds
behind great brands
behind great brands
Employer branding, done like a business function
Our Impact
We design and scale employer brands that grow with business goals – powered by a lineup of experts who unite culture, creativity, and performance.
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Employer Branding Projects
We’ve delivered strategies and campaigns for global tech companies, scale-ups, and employer brands in transformation.
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Senior Specialists with 10+ Years’ Experience
Our lineup is made up of seasoned experts – strategists, creatives, and analysts who’ve led employer branding inside top organisations.
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Faster Project Delivery
Fractional teams work in agile sprints – combining strategy and execution without heavy handovers or waiting cycles.
Core Team
“Fractional teams give companies what they truly need – expertise that fits their rhythm. We step in, build, and scale what matters, without the overhead of an agency or the limitations of an internal team.”
Kateryna Drobot
Founder and Fractional Chief Strategist
Olha Boiko
Fractional Head of PR & Communications
Anna Velykoivanenko
Fractional Head of Marketing & Brand
Kateryna Andrushchenko
Fractional Head of Employee Experience & Culture
Anastasiia Polishchuk
Fractional Head of Employer Brand & Talent Attraction
Kseniia Rastvorova
Fractional Head of Tech Brand & Community
Field Work
Expertise
Employer Brand & EVP Architecture
Makes the company’s story impossible to ignore – the kind that attracts top talent without shouting.
Kateryna Drobot · Anastasiia Polishchuk · Anna Velykoivanenko
Employee Experience & Culture Design
Turns “people strategy” into something real – teams that care, leaders who listen, and fewer Sunday-night job searches.
Kateryna Andrushchenko · Kateryna Drobot
Communication Strategy & Talent Attraction
Stops hiring from feeling like a guessing game – connects the right people to the right message at the right time.
Olha Boiko · Anastasiia Polishchuk · Kseniia Rastvorova
Brand, Marketing & Growth Alignment
Gets Marketing, HR, and Leadership to finally speak the same language – one that grows both business and belief.
Anna Velykoivanenko · Olha Boiko
Community, Advocacy & Reputation
Makes employees your best PR team – building trust and buzz money can’t buy.
Kateryna Andrushchenko · Kseniia Rastvorova · Olha Boiko
What you can get
Build an employer brand that works like a business function. See our Services and transparent pricing on the Pricing page.
Practical tools, clear numbers, and senior people who know how to get things done.
Employer Brand Audit
Clarity before action
A simple dashboard with your current strengths and weak spots
Honest feedback from employees and candidates
Clear picture of what sets you apart (and what doesn’t yet)
Competitor snapshot for context and positioning
Priorities and next steps agreed with your leadership team.
Employer Brand Strategy
A plan that makes hiring and retention easier
3-6-month action plan with milestones and owners
Defined KPIs to track hiring, retention, and engagement
Dashboard to see results in real time
Ready-to-use messaging and visual direction
Simple rollout plan your team can execute tomorrow.
Employer Value Proposition (EVP)
The message people remember
One simple narrative that unites all teams
Key messages for hiring, leadership, and culture
Proof points grounded in real employee experience
Templates for your website, social media, and job ads
Guide for leaders and recruiters to keep messaging consistent.
Fractional Team Support
An expert team when you need it, not on payroll
A small team matched to your company’s needs
Monthly progress and performance reports
Faster execution through focused sprints
Campaigns, content, and materials delivered hands-on
Knowledge transfer so your people grow with the project.
Examples of Projects
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Brand Ambassadors Program
Turns employees into proud storytellers who attract top talent faster than ads ever could.
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Professional Communities
Creates spaces where your specialists connect, learn, and grow – turning your company into the place top talent wants to join.
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Leadership Communication System
Helps leaders speak with clarity and purpose – one language across town halls, Slack, and boardrooms.
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Culture Activation Campaigns
Brings company values to life through actions, not posters – building genuine belief, not slogans.
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Onboarding Experience
Designs a first-week journey that makes new hires feel they’ve joined something special from day one.
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Referral & Advocacy Program
Builds a healthy internal referral engine – employees who recommend you because they believe in the mission.
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Recognition Framework
Creates rituals that make achievements visible and meaningful, strengthening motivation and loyalty.
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Veteran & Returnship Programs
Helps experienced professionals and veterans transition smoothly, showing your brand’s depth and care.
A glimpse of what’s possible – real programs that make people proud to join, stay, and grow the business with you. Designed to fit your goals, scale with your team, and show impact where it matters most.
Where our experts contributed
Humeen is an independent Art Director and Designer Team with more than 15 years of experience. We works closely with brands like Rimowa, Nike, On Running, Moncler and more.
Our Services
Strategy
Art Direction
Branding
Web Design
Campaign
News
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Case Studies
