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A Lineup Built for You
Fractional
Employer Branding Teams
Senior experts who design and scale employer brands inside your business
Where our experts contributed
(WHAT WE DO)
SERVICES
Employer Brand Audit [01]
A mirror for your company’s reputation. Inside and out.
Reveals what people think and feel about working with you, helping leadership make confident, data-based decisions about hiring and culture.
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Employer Brand Strategy [02]
Your company’s truth, told with clarity and depth.
Connects attraction and retention goals with clear actions, ownership, and metrics that tie directly to business performance.
(OUR FOCUS AREAS)
WHAT YOU GET
Employer Value Proposition [03]
A practical roadmap for building long-term talent strength.
Defines why great talent joins, stays, and speaks proudly about the company – a story that scales as fast as the business does.
Fractional Team [04]
A senior employer-branding function on demand.
Experienced specialists who integrate into your rhythm, drive measurable progress, and remove the cost and complexity of agency or in-house setups.
Impact for Clients
Outcomes shaped through our partnership – employer brands that now hire faster, retain better, and grow stronger.
Expert Employer Branding Lineup
Data that helps you decide
80%
2x
50%
Fractional C-suite roles deliver senior expertise at roughly 60-80% lower total cost than a full-time executive package. Fractional employer brand leadership follows the same model: senior brains, without the permanent headcount.
Companies with a strong employer brand fill open roles twice as fast as those with weaker reputations – reducing lost productivity and opportunity cost. (LinkedIn Global Talent Trends 2024)
Organizations with a strong employer brand report up to 50% lower cost-per-hire, saving significantly on recruitment spend while attracting higher-quality candidates. (Universum’s Talent Preferences eBook 2024)
What it looks like in practice
01
“Kateryna helped us sharpen the project’s focus and see our strengths more clearly. Excellent quality, attention to detail, and real commitment.”
02
02
“We became recognisable, clear to candidates, and secured the number-one position in our niche.”
03
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“The research showed us how candidates relate to the dating niche we work in and how they feel about our products.”
Read Our Resources
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Answers That Matter
Explore how our approach fits your business, your team, and your goals.
What is Lineup Bureau and how does it work?
Lineup Bureau is a collective of senior employer-branding experts who join your business fractionally – part-time, on demand, and fully aligned with your goals. You get a tailored team that builds and runs your employer brand function without the overhead of an agency or a full-time department.
What does “fractional employer branding” mean?
Fractional employer branding brings you the same strategic and creative leadership that large companies hire full-time – but scaled to your needs and budget. Experienced specialists plug into your operations for a defined scope or period, driving measurable talent and culture outcomes while keeping costs flexible.
How is Lineup Bureau different from a traditional employer branding agency?
Unlike agencies, Lineup Bureau works inside your business, not outside it. Our teams integrate with your people, systems, and strategy – focusing on outcomes, not campaigns. You get senior expertise, transparent pricing, and long-term capability building instead of one-off deliverables.
Can Lineup Bureau work alongside our internal HR or marketing team?
Yes. Most of our projects are collaborative by design. We complement existing HR, Marketing, or Communications teams – bringing structure, data, and storytelling expertise while ensuring your in-house talent stays empowered and in control.
How can a fractional team support my company’s growth?
A fractional team helps you attract and retain top talent faster, improve internal engagement, and reduce hiring costs. It gives you senior-level strategic support without adding permanent headcount, so you can focus resources on scaling the business.
What is included in Fractional Team Support?
Fractional Team Support combines strategy, execution, and ongoing optimization. It can include brand audits, EVP development, content planning, storytelling, internal communications, and performance dashboards – all delivered by senior specialists embedded in your workflow.
Do you offer consulting, execution, or both?
Both. Lineup Bureau builds the strategy and stays to make it happen. From defining your employer brand to producing campaigns, materials, and metrics – we stay accountable until results are visible.
Can I start with a single project and expand later?
Absolutely. Many clients begin with a focused audit or strategy sprint and expand into ongoing fractional support once they see the value. Our model is built for flexibility – you can scale engagement up or down as your priorities evolve.
